Canon engineers held back by marketing department's "megapixel race"

From Yahoo’s “Tech Digest“:

Canon engineers are being held back from developing new sensor technology by marketing departments in a “race for megapixels”, claims an employee of the Japanese photography company.

The employee told Tech Digest that Canon have the technology to “blow the competition away” in terms of image sensors, but are instead being asked to focus on headline figures like the number of megapixels a camera has. When asked for his opinion on the Canon EOS 5D Mark II, which we covered this morning, the employee said:

“I am hugely disappointed because once again Canon engineers are dictated by their marketing department and had to keep up with the megapixel race. They have the technology to blow the competition away by adapting the new 50D sensor tech in a full frame format and just easing off a little on the megapixels. Although no formal testing has been done on the new model yet, judging by the spec and technology used, it just seems to be as good or as bad as the competition – not beating them by a mile (which we used to).”

The employee was keen to point out though that he wasn’t wholly disappointed by the new model though:

“The image quality on the 5d1 was so good that it’s still as good as the new NikonD700 even though the Nikon is 3 years younger. I was hoping (…) for two new cameras. One would be a ‘reheated’ 5D1 with a same megapixel count but a slight redesign in sensor combined with new processor and all the gadgets like micro autofocus adjustments, vignetting control, dust reduction, better weather seals and an upgrade to the autofocus.”

“The other one would be a ‘revolution’ 5d, with a completely new sensor design (so it can actually take a lot more megapixels), dual processor for faster frames per second and the gadgets above with a ‘near’ professional grade autofocus for the sake of protecting the 1D series and model segregation”.

  • Matt

    This seems to echo the same thoughts expressed by many in several photography forums. While the 5D2 has a new high megapixel sensor it doesn’t incorporate the gapless sensor technology that the 50D utilizes and still uses the same AF as the 5D. Still, it will be a nice upgrade from my 20D.

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